Winning Results with Google Ad Words (Paperback) By Andrew Goodman

Reach millions of targeted new customers right away

With over 2 million searches per day on Google and thousands of links for every search, the chances of your product(s) being found online are slim ... until now!

Learn how to target your marketing message and lead customers directly to you at the precise moment they are looking for the products and services you are selling.

In Winning results with Google Adwords, online marketing guru Andrew Goodman explains why and how a Google Adword campaign is the best bet for your advertising dollars. He outlines sure-fire strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates ans maximising online sales.

Discover ways to expand your ad distribution, why testing ad effectiveness is crucial, how to effectively track results and much more.

Effectively, it gives you an insight into the following:
+ Learn to use the Google Adwords Keyword Tool to your advantage.
+ Maximise existing and familiar keywords and remove negative search phrases.
+ Increase conversion rates and determine which Traffic-Tracking methods are right for you.
+ Systematically test Ad copy and develop a plan for ongoing keyword discovery.
+ Adjust your Ad campaign based on the ROI data you collect.
+ Gain new customers and retain customer loyalty through smart Ad copy and personalisation.
+ Zoom ahead of your competition by using Adword rapid feedback cycles.
+ Filter out in appropriate or irrelevant prospect.
+ Reach targeted csutomers - When they are looking for you.
+ Boost traffic, sales and profits using the pay per click strategy.
+ Create a successful Ad campaign and track your results.

Andrew Goodman is founder and principal of Page Zero Media, a consulting firm that provides search engine marketing services and strategic advice to companies seeking a online presence.
He co-founded Traffic.com, an acclaimed Guide to Portals and is a regular speaker at industry conferences such as Jupiter Media's search engine strategies and Nielsen Norman Group User Experience.

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Winning Results with Google Ad Words

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